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5 Trends Shaping the Wine & Spirits Industry in 2022

The last two years brought chaos and uncertainty to the wine and spirits industry, as businesses tried to adapt to the restrictions forced upon them by the pandemic. Combined with the fact that millennials have been drinking less and climate change is ravaging crops, it’s been tumultuous.

However, 2022 brings hope to the industry with the return of more familiar behaviors, such as dining at restaurants and in-person shopping. There will still be challenges ahead, but data can help the industry navigate the changing landscape.

In this white paper, we will examine some of the trends we are likely to see in the wine and spirits industry in 2022. These trends include:

  1. More purchases made in-store
  2. Millennials’ wine-drinking habits
  3. New sales channels for wineries
  4. Post-COVID changes to restaurants
  5. The impact of climate change



5 Trends Shaping the Wine & Spirits Industry in 2022